Bernardo Annechino • Online Creative Director Download CV basa.shark@hotmail.com 55 21 8866-2674 Choose a language:

Of 28 years of age, 10 of them were dedicated to online advertising. Since my first internship as a copywriter until becoming Creative Manager on Addcomm I am proud to say I contributed, even though just with a scrap of ice on the top of the iceberg, to create the most breakthrugh media of this century (at least so far). From my first GIF banner to complex viral campaigns using interactive videos, there were so many importante people and clients of all sizes that I selected only a few examples of the work which best represent my passion for what I do.

Online Advertising

Comfort

For VARIG in 2008. I sign the creative concept and titles, with art direction and animations by Diogo Palito. 3D model created by Felipe Lobo.

Space

Proposal for VARIG in 2008. I created the idea and also de titles. Diogo Palito signs the art direction and animations, which also had the support of Bruno "Tatuí" Ribeiro.

Hummingbird

Proposal for VARIG in 2008. I created the concept alongside Diogo Palito, who also signs the art direction. Character design and animations by Rafael Brandão.

Games

For Chocolates Garoto in 2008. Creation with Bruno Pimentel, Raul Queiroz, Fabio Nakane and Bruno Ribeiro. I sign the titles.

Wanted

For Chocolates Garoto in 2008. Concept developed by Copywriter Bruno Hazan and myself. Bruno Mendes signs the art direction, ilustration and art work.

PI

For Chocolates Garoto in 2008. I sign the creative concept. Titles by Bruno Pimentel and art direction, character design and animations by Raul Queiroz.

Final Exam

For Estácio de Sá University in 2008. I created alongside designer Rodrigo Freire, who also signs the art direction and animations. Bruno Pimentel wrote the titles.

Day/ Night

For VARIG in 2008. My idea and titles, with art direction and animations by Rafael Brandão.

Inside and out

For Nissan in 2007. Created teaming up with agency TBWA with titles by me and design and animations by Michel Lima.

Kiss the Frog

For Roche Pharmaceutical in 2007. Concept creation, titles and ringtones by me, while art direction and animations were by Michel Lima.

Game Frog

For Roche Pharmaceutical in 2007. New version of the classic Atari game with my creative concept and arte direction and animations by Rodrigo Freire.

Star

For VARIG in 2007. My creation and titles while Diogo Palito signs the art direction and animations.

Square

For Nissan in 2006. My creative concept with titles alongside Leo Paiva and design and animation by Bruno Mendes.

Arteness

For Nissan in 2006. I created the concept and titles, with Igor Maia signing the art direction and animations.

Album

For Nissan in 2006. Titles by Leo Paiva from my creative concept and design and animations by Rodrigo Freire.

Dance

For Chocolates Garoto in 2006. Creative concept alongside Daniel Winter. Design, character design and animations by Michel Lima.

Prejudice

For Roche Pharmaceutical in 2006. I sign the creative concept and titles with art direction and animations by Bruno "Tito" Neves.

Best Part

For Aracruz Celulose in 2006. I created the concept with Clara Baluz, who also signs the titles. Art direction and animations by Fabio Nakane.

Corporative

For Aracruz Celulose in 2006. Creative concept and titles with my signature, art diretion and animations by Andre Xavier.

Hotsites and more

Easter

For Chocolates Garoto in 2008. The main idea to develop a mistery game was mine, and after had contributions from Brenda Garret and Bruno Pimentel. Art direction and art work by Raul Queiroz, with design and animations by Fabio Nakane and Rafael Brandão. Check it out online here.

Frontier

For Nissan in 2007. From the concept created by the offline agency, I developed the idea of this site with inputs from art diretor Bruno Mendes and Copywriter Bruno Pimentel, who also wrote the content. Animations by Raul Queiroz and Fabio Nakane. Check it out at www.nissan.com.br/novafrontier

Nissan Tiida

For Nissan in 2007. I sign the creative concept, coming up with the idea of using a combination of situations, actors, speeches and scenarios to comunicate the vehicle. Bruno Mendes signs the art direction and animations. THe content was created by me and Bruno Pimentel. Online at www.nissantiida.com.br

Varig Xmas

For VARIG in 2007. I created the concept and came up with the idea to use paper toys. Art diretion by Rodrigo Freire and Diogo Palito, with paper models by Carlo Giovanni.

Hipoglos Selection

For Hipoglos (P&G) in 2007. Art director Brenda Garret was responsible for the creative concept with me. Project also had animations by Michel Lima and Victor Teixeira. Online at www.bebehipoglos.com.br.

Father´s Day

For Chocolates Garoto in 2007. I sign the creative concept, and the ideia to create the fake ads on video on which I had some help from Leo Paiva to write the scripts. Art diretion by Rodrigo Freire and animations by Andre Xavier. Check it out online atclique aqui.

Cucas

For Roche Pharmaceutical in 2007. Creative concept by me with content by Leo Paiva and art direction by Andre Xavier. Contest idea created in group with the planning team alongside myself. Available online: www.cucas.com.br

Star board

For VARIG in 2007. I sign the creative concept of this "star-board" where each user could create a star with a wish. Further aditions by Bruno Mendes and Bruno "Tatuí" Ribeiro. Bruno Pimentel helped me in writing titles and content. Art direction and animations by Bruno Mendes.

Talent in you

For Chocolates Garoto in 2006. I came up with the creaive concept the idea to provide users with small clips and a application where they could create their own videos. With some help from Bruno Mendes, also resposible for the art direction. Content by Clarinha Baluz.

Tree day

For Aracruz Celulose in 2007. I came up with the idea to develop an online forest, and had some help from Daniel Winter with it. Titles and content carry my signature, with art direction and animations by Andre Xavier.

Sentra

For Nissan in 2006. Creative concept alongside Bruno Mendes, who also sign the art diretion. Content by Leo Paiva and myself. Animations created by Igor Maia, Rodrigo Freire, Fabio Nakane, Diogo Palito and Rafael Brandão. Online at www.nissansentra.com.br.

Best Part

For Aracruz Celulose in 2006. Concept was born alongside the agency planning team and gave users the oportnity to send texs, pictures and videos to a contest. Had art direction by Fabio Nakane and texts by Clarinha Baluz.

Valentines

For Chocolates Garoto in 2006. I came up with the idea to use the targets, love arrows and the main concept. Art direction by Brenda Garret and animations by Bruno "Tito" Neves.

Also Check Out: Bruno Mendes, o Bahia Bruno Pimentel Bruno "Tatui" Ribeiro Diogo Palito Hugo Monteiro Rafael Brandão Raul Queiroz Rodrigo Freire Rodrigo Gagliardi Thiagão Campos